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Email marketers sending messages into the void get tips for campaigns that actually get opened, starting with keeping content relevant, short and genuinely useful rather than padded. The book covers writing with personality, using teasers and links effectively, choosing the right sending frequency, and headlines strong enough to survive the trash folder. Suited to anyone running regular email campaigns, it is sold with private label rights.
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Email marketers sending messages into the void get tips for campaigns that actually get opened, starting with keeping content relevant, short and genuinely useful rather than padded. The book covers writing with personality, using teasers and links effectively, choosing the right sending frequency, and headlines strong enough to survive the trash folder. Suited to anyone running regular email campaigns, it is sold with private label rights.
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